How End-to-End Analytics Impacts Business

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End-to-end analytics connects web analytics, CRM, IP telephony, 1C and many other systems - the combination of tools depends on the specifics of the business. Thanks to such a system, companies track every interaction with a client down to the money. But, like everything else, end-to-end analytics is useful to a business only if it has thought through how it will use it in advance. If it has set up the transfer of all the necessary data to it and has not connected anything extra. If it has prepared its employees to work with this system. If it has determined what data should be contained in reports for various company specialists.

Some consequences of implementing end-to- venezuela consumer email list end analytics
If end-to-end analytics is part of a professionally developed and implemented digital strategy, the consequences are as follows:

1. Reporting. End-to-end analytics provides each specialist with a report that comprehensively explains what is happening in their area of ​​responsibility and allows them to make decisions based on objective data.

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2. Planning meetings. Before a planning meeting with each specialist, the manager will be able to review all relevant data in one report and formulate questions for the subordinate. This is faster and more effective than sorting through disparate information that the subordinate would otherwise read out. Or will not, if the company's analytics system does not collect it.

3. Trust. Business owners and managers will not have to rely on the integrity of employees and contractors: numbers will speak for them, and they cannot be falsified.

4. Time. Any employee will be able to download a full report at any time. There will be no need to collect data bit by bit from different systems and from different specialists.

5. Advertising channels. You see the actual effectiveness of channels: not just the last click, but the entire customer journey. It is clear which tools to prioritize and which to refuse in order to earn more.

6. Sales. End-to-end analytics will help you understand which clients are at which stages. S