Extensive dealer network throughout Russia

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Case 2. To make it in 1.5 years or not to make it in 4?
Client: a large manufacturer of construction and finishing materials.

Working model: B2B, B2C (sales through dealers)
Own production

Monthly turnover: ?90,000,000 RUB.

Cost of Internet promotion from an agency from the top 10 SEO ratings

Cost of services: RUB 350,000 per month:
RUB 100,000/month — for website promotion;
RUB 250,000/month — for contextual advertising.

Results

SEO: 75 search queries by which the site was promoted uganda consumer email list At the same time, traffic to the site has grown by 5-7% per year over the past 2 years, while sales for the period 2008-2010 fell by 25%.
The site collected 2% of the possible target traffic .
Contextual advertising: CTR is good, but the ads had a 45% bounce rate (i.e. half the budget was wasted), and the advertising was conducted for the same 75 queries as SEO promotion.
Analytics were conducted on the positions of queries in the top, traffic to the site, bounce rate and visits to the contact page.
Turnover from online sales accounted for approximately 3% of the company's turnover.
The manufacturer's brand recognition was 6 times lower than that of its closest competitor.

Cost of Internet Marketing from a Comprehensive Agency (Completo)

Cost of services: RUB 450,000 per month for comprehensive electronic marketing, including advertising, analytics, marketing, audits, and website development.