TikTok - an app that breaks records. In February alone, TikTok was downloaded more than 100 million times . This makes the video portal more successful than WhatsApp, Instagram or Facebook in the first quarter of 2020. In terms of user numbers, the app has long since overtaken social media platforms such as LinkedIn, Twitter or Snapchat . But is the successful short video app also suitable as a marketing tool for your company?
What you can expect:
From karaoke app to trend platform
TikTok - How does it actually work?
Users spend almost an hour a day on TikTok
TikTok Ads: How to run campaigns
Quickly achieve a large reach with TikTok
Conclusion
From karaoke app to trend platform
The Chinese tech company ByteDance is behind TikTok . TikTok (known as Douyin in China) went online in August 2018 as the successor to the karaoke app Musical.ly . Unlike Musical.ly, TikTok no longer only cayman-islands phone number data offers lip sync and dance videos. In addition to beauty tutorials and styling tips, you can also discover comedy sketches, cooking instructions and restaurant recommendations on TikTok.
TikTok - How does it actually work?
Users upload short mobile phone videos to the platform , which can be edited in the integrated video editor. Similar to Snapchat or Instagram stories, the videos can be enhanced with visual effects such as beauty and AR filters and can also be backed up with soundtracks . TikTok users can choose from a library of numerous audio clips such as their favorite songs or series and film dialogues. Many of TikTok's mechanics work in a similar way to other social media platforms . Profiles can also be followed on TikTok. Posts can be liked, commented on and shared.