11 typical errors to detect and fix [with video]
What could be the reason why content marketing is not bringing in enough customers or the right inquiries? What are the typical mistakes companies make - and how can you fix them? Below you will find suggestions for investigating the causes if your content marketing is not producing the desired results. Some mistakes are surprisingly easy and quick to fix; others require a little more thought. But it's worth starting!
Watch video on YouTube.
I recently received an inquiry from a businesswoman: "Following the 'free principle' from your book, we give away our specialist knowledge in our corporate blog in order to sell advice. But I still have the feeling that I give away too much knowledge on my blog, so that no inquiries are even received. Why is that?" Of course, you can't answer such a question completely and in general terms without taking a closer look at the company, the strategy, the blog, the content and the target group's needs.
For a content marketing strategy to work well, a comprehensive linkedin data approach is always required. However, there are some typical errors in content marketing that you can address. These range from your own strategic positioning to the lack of a call to action . It is often worthwhile to start at one specific point and improve individual measures from there or to re-examine your entire strategy and, if necessary, revise it.
What is content marketing again?
Marketing through content that is useful and interesting for the reader works differently than traditional advertising. The recipient 'grabs' the information if it interests him. I can't force anything on him.
But once they have learned that they can find exciting, valuable, useful content on my content platform – for example, a corporate blog and/or a presence on social networks – they will keep coming back. I support them in their needs, provide assistance with questions from my field of expertise, or entertain them; or all of the above. With the specialist knowledge that I give them, they can get on without me. But when they need advice, they come to me because they already know what I can do.
Entertaining content can add stories to brands and vividly illustrate the benefits of a product. It can make a brand likeable or simply ensure that it catches my eye and stays in my memory. This also leads to them buying my product instead of another, perhaps even equivalent, product. Content marketing can even increase the market value of a product or service.