Planning is essential in any marketing task, even more so in content marketing, since consistency is essential to maintaining the interest of our audience.
Creating an editorial calendar is essential for good planning and that is what I bring you today, some tips so you can create an editorial calendar that is practical and useful for you and that will help you make your content marketing strategy a success. Will you join me?
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What is an editorial calendar?
The editorial calendar, also known as the content calendar, is a document switzerland phone data that will state what you are going to publish, where it will be published, when you will do it, and who will be responsible for making that publication.
With this information, your content marketing strategy will be well planned and will allow you to publish consistently and at a frequency appropriate to the needs of your audience.
With the editorial calendar you can organize all your publications according to the significant dates for your sector, and it will also be very useful for achieving the objectives of your website through the content you publish.
You can create one editorial calendar for your website posts and another for your social media posts, so you don't miss a thing and keep all your posts organized.
How to create an editorial calendar?
I recommend following these steps to create your editorial calendar, so you won't be overloaded with tasks and the publishing process will be much simpler.
Editorial calendar: learn how to create your own from scratch
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