At what company size is it worth actively thinking about a brand ambassador strategy? Can small and very small companies even afford corporate influencers? After all, the few employees shouldn't "waste" their valuable working time on social networks (as one entrepreneur once put it to me), and an internal strategy bar camp is not feasible with three or twelve or 26 people, nor are regular webinars or even a project with many different roles. - Which common prejudices can be quickly dispelled? And: maybe even locally oriented companies with very few employees can no longer avoid the topic?
Table of contents
What is possible with few people and small budgets?
Type of company: Size alone is not decisive
People trust people
Raising awareness of value, creating value
Personal Branding for Corporate Influencers: Post Effectively and Safely in 5 Steps
How do you develop a common understanding of the brand (ambassador) in a small team?
More on the topic
The number of medium-sized companies that are thinking forex data about a brand ambassador strategy with employees or have already launched at least one pilot project is constantly increasing. Typically, the companies I am currently working with have at least a few hundred employees - and these companies are often those that are organized within a corporation or a larger group of companies. Here, the strategy is developed in detail, there are selection processes for the participants in an initial project phase, exchanges take place on a common project platform, in webinars, for example, the employees develop their personal social media strategy or receive legal background information ... - I could go on and on with the list.
What is possible with few people and small budgets?
But what about small and very small companies? They don't have the resources to develop such a large-scale strategy, nor can a full-time person be released to take on the project. Is it therefore not worth thinking about it? I think: Quite the opposite. Corporate influencers should be a topic, especially in small companies that often work directly with customers locally - even if they are perhaps not referred to as such here.
This includes trades and retail, but also individual catering establishments, to name just a few examples. Doctors' offices and other medical facilities can also be included in the broader sense.