The most used social networks in Mexico are

[zihadhasan010]

- Facebook - 95% of users use Facebook.

- Whatsapp - 93% of users use whatsapp

- YouTube - 72% of users use YouTube.

- Twitter - 66% use Twitter.

- Instagram - 59% of users use Instagram.

- Google + - 58% of users use Google+

- LinkedIn - 56% of users use LinkedIn.

Other social networks such as Pinterest and Snapchat reached senegal phone data less than 50% of users.

The AMIPICI study also reveals that each user is registered on at least 5 social networks. This information is important when deciding which social network to invest in for digital marketing.

Facebook, in particular, being the preferred network of the Mexican audience, becomes the ideal medium to position a brand in the collective imagination, build loyalty among regular customers and capture the attention of potential consumers.

Online purchases and spending in Mexico 2018
According to a study conducted by organizations such as GlobalWebIndex, GSMA Intelligence, Statista and Akamai , when it comes to e-commerce, 56% of respondents to the study searched for products and services online, while 43% purchased a product online and 27% did so using a mobile device.

According to AMIPICI data, the main online shopping categories are:
- 53% of users made clothing and accessories purchases online and have an average expenditure of 1,502 Mexican pesos per quarter.

- 48% of users made digital downloads and have an average spending of 536 pesos per quarter.

- 36% bought tickets for events and have an average expenditure of 1,579 pesos per quarter.

- 35% have purchased travel tickets and have an average expenditure of 7023 pesos per quarter.

The main devices used for online shopping are:
- 85% of users use computers.

- 70% of users use smartphones.

- 32% of users use the tablet.