What to read about B2B? Trends

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B2B Digest September 2021. The Role of Video, Personalization, and Digital Channels in B2B
Completo Editorial
Completo Editorial
September 28, 2021
Content
What to read about B2B?
New B2B Markets
Russian and Western publications are increasingly less likely latvia consumer email list to talk about B2B marketing trends as something separate. B2B marketing is now increasingly about digital, and trends are becoming uniform for all markets.

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Trends that were relevant only for working with end consumers are now ruling the roost in industrial markets as well. Mobile-first, UX/UI and personalization are all must-haves for B2B, and by 2023, the share of advertising expenses in digital channels in B2B markets in the US will exceed traditional ones.

A review of current Western statistics confirms that web development, digital marketing and content marketing are the fastest growing items in B2B companies’ marketing budgets.