Webinars or videos

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As I was saying before, video is a great tool for bottom-of-the-funnel content. The important thing is to identify the ideal topic for prospects at this stage.

It could be a live demonstration of your product, or a webinar that allows you to answer frequently asked questions that people have when purchasing your product. This will undoubtedly generate a very good image of your brand as it shows your willingness to serve the public interested in purchasing.

Free samples or demos
If your product or service allows it, consider providing a sample of what you offer to increase your prospects' interest. Don't forget to follow up with any questions that may arise from using this free sample.

Request for quotation
Among the offers that can be very effective in conversion, the request panama phone data for a quote is perhaps the most convincing sign of interest on the part of a prospect. The contact by your sales team must consider all the information gathered along the sales funnel.

Don't be confused
While these types of offers and content are the ones that will be used most by your sales team to contact prospects, the bottom of the funnel is just a part of the entire number of leads that you can generate with a consolidated strategy and content defined by stage.

So pay attention to the previous stages as well, as they are successively fed with information in such a way that the background is the result of an entire process.