Business opportunities

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Anyone who believes that social media exists only to give visibility to a company is mistaken. We are increasingly seeing what we call social selling gaining strength. It works as a way to manage the relationship with your consumers, resulting in sales.

There is an increasing opportunity for users to move through the sales funnel through social media. Whether it is by sharing rich material, registering for webinars or even by raising a hand, i.e. someone who wants to get in touch with a consultant.

And that's not all! We see platforms moving forward to become buying and selling spaces themselves with initiatives such as Whatsapp Business or Facebook Marketplace .

Social Media Ads
We know that all social networks have their algorithms and how they can be treacherous for companies. In this scenario, ads gain a lot of strength and are one of the main ways to avoid algorithms and reach more people.

So, let's take a look at the main announcements:

Facebook Ads
We are increasingly seeing Facebook's organic reach new zealand phone data falling and taking brands with it. And with this we have the popularization of Facebook Ads.

It expands the opportunities for business pages on the social network, as it enables advanced measurement and ad targeting functions. In addition, it is possible to invest according to your budget, since the minimum investment is $5, which allows for a much greater reach than organic.

To learn more about this driver of your strategy, be sure to read this article .