Technical Optimization in Search Engine Marketing

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Technical optimization is perhaps the only area of ​​work that has not undergone significant changes with the mutation of SEO into search engine marketing.

You could say that technical optimization (plus collection of semantic core and SEO copywriting) is classic SEO.

Classic SEO Search Engine Marketing / SEO Strategy
We analyze the site for technical errors: we eliminate duplicate pages, indexing errors, set up redirects, check the site map, server response codes, broken links, set up friendly URLs, check page loading speed, etc.
We analyze the site for technical errors, including adaptation of the site for mobile and the correctness of micro-markup.


When you send a list of technical errors after an audit, it is of no value to the business. The business needs an action plan. Therefore, create a checklist of edits and indicate the importance of each i india consumer email list tem for positions and conversion.



What action plan does a traffic specialist need now? What about advertising and what promotion options are there? Read the article in the Completo blog!


Vertical Search
For many high-frequency queries, the top results are occupied by aggregators, marketplaces, and large online stores. It is almost impossible for small and medium businesses to compete with them for high positions.

However, there are opportunities for growth: narrow specialization and promotion in vertical search. The idea is to get traffic on other people's sites. Small businesses should not try to compete with aggregators. They should register with them, rank, and get search traffic.

It is not necessary to direct traffic to your website. A company profile on a marketplace, in otzovik, Yandex.Business allows you to trade and accept orders directly on the site.

Let's list the main types of search verticals.