In order to make this additional newsletter as efficient as possible, the marketing professionals rely not only on individualization but also on automation. This is achieved with an in-house algorithm that generates and provides the relevant data. The data is automatically transferred to the EMM.
reference tables
Reference tables assign article data to the customer
Data exchange between BAUR system and EMM
Data exchange between BAUR system and EMM
For this purpose, two new reference tables were created in switzerland phone number data the EMM. One table can be used to assign the customer ID and the brand ID in a psychonymized manner. The second reference table contains up-to-date product data, including the brand ID. The data stored in this way is regularly synchronized with the merchandise management system in order to always be able to give the most appropriate recommendations to customers.
Dynamic newsletter template
Newsletter BaurThe advantage of this solution: Hardly any manual resources are required to create the newsletter, as the template is also automatically adapted and filled.
In addition to the right recommendations, the look and feel of a mailing is also important for its success. In order to meet the high demands, a special template was developed for the recommendation mailing. It follows certain design rules and therefore always appears in the best possible form in the subscribers' inbox. The mailing never shows more than three articles in a row or adjusts the arrangement of image, price and description responsively. The number of articles displayed is limited to six so that the recipients' attention does not wane.
The mailing is sent in regular cycles once a month and is manually initiated by the team. However, the system is designed in such a way that in the future the mailing can also be fully automated and trigger-based.