How to Conduct Competitive Analysis on Marketplaces On one's own

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For independent analysis, you should take top sellers who sell more of the same products as you.

It is better to start with the design of the product card, because they have the greatest influence on the buyer's choice. To do this, find the distinctive features of the images that competitors use.

If several competitors have the same title on their cards, it means that this product is most often searched for by it. Such a title can be safely adopted.

Comparing product descriptions of 4-6 competitors will show repeating moments that contribute to sales. They can be used, but it is still not worth completely copying other people's descriptions.

Negative reviews reveal the weaknesses of competitors. Working on other people's mistakes will help you gain a competitive advantage.



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With the help of services
To get more data, turn to marketplace analytics services. If honduras consumer email list you use them wisely, you will quickly increase your sales several times:

MPSTATS

One of the most popular services for data analysis on Wildberries and OZON platforms, which provides the most detailed information. Data has been available since January 2020. The service allows you to:

Analyze sales by niche, item, seller, brand.
Receive SEO data: collect and analyze queries, monitor positions, check cards, etc.
Work with the advertising account.
The service is paid. In our practice, we often use Wildberries for data analysis, since the data on OZON is not always correct.

SellerFox

This is a paid analytics service for OZON, Yandex. Market. AliExpress and SberMegaMarket are in development, but they are not working correctly yet. Data can be viewed for 30 days, starting from June 2020.