Planning and digitization of KPIs

[nusaiba130]

Conversion How people buy and improve the buying process, simplify it and make it enjoyable. After the purchase, the person is usually entered into the "base": in the CRM.
Retention What a customer does, how often, and for how long determines their customer lifetime value (CLV). Retention analytics also shows how well CLV-boosting initiatives are working (e.g. email marketing, retargeting, promotions, etc.). This is also where we calculate the ultimate internet marketing metric. Remember, this is CRV — customer referral value.
At Kompleto, we build consistent analytics in four stages. And special attention should be paid to the retention stage, work with regular customers.

KPI — key performance indicators. We discussed what they greece consumer email list are in the first part of the article. Below are the indicators that must be measured.

KPI at different stages



171-17.png


KPI for Internet Advertising



171-18.png



171-19.png


Setting up web analytics on a website based on KPI
You can set up analytics in popular web analytics systems based on your set KPIs. Using Google Tag Manager, you can easily set up analytics for a wide variety of events.