What you need to consider before implementation:

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Launch via the Campaign Wizard with pay-per-conversion pricing
The easiest way to create and launch an ad. Go to Yandex.Direct, and it will offer to use the Campaign Wizard.
All that remains is to choose a goal, but keep in mind that the lower it is in the funnel, the more expensive the payment for performing the target action will be.

Testing this hypothesis is safe in terms of draining the budget. By selecting "payment for conversion" in the settings, you will pay for the execution of the target action. Even in the absence of leads, such a campaign will bring free traffic. Our experience shows that this period lasts no more than a week - Yandex is unlikely to bring users for no reason for longer.

1448_1.png"Campaign Master" simplifies the process of launching an advertising campaign, but does not allow flexible management of the settings .

Result: getting leads at the planned cost.



Managing advertising will be more difficult, as the germany consumer email list "Campaign Wizard" has its own limitations in settings. For example, strictly defined advanced targeting can bring non-targeted or cold traffic, as well as bring spam applications, for which you will have to pay in any case.

YAN: expanding the list of keywords on the topic
In this case, you do not limit demand, but on the contrary, give the campaign space. You do not need to clean the semantics much, use keyword masks.

Result: increased number of leads.

What should be taken into account before implementation:
At the first stages of algorithm training, budget expenditures may increase with an increase in the cost of conversion and click. After the algorithm is trained, the situation should normalize.