2 - The BBC mural

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Among the major media outlets that have opted to invest in native advertising is the BBC. The company has a kind of mural on its website that functions as its advertising space. In this way, if the user is interested in one of the advertisements, he clicks on it and is redirected to another link (still within the BBC domain), where he has access to the advertising content. Therefore, the advertising company generates a link of association with the media outlet in which it promotes its brand, which guarantees respectability in the eyes of the public once it is associated with one of the most revered newspapers worldwide.

The advantage of the mural format adopted by BBC is that it allows it to advertise several brands at the same time without affecting user navigation.

3 - The Onion and Starbucks
' A new Starbucks opens in a Starbucks bathroom .' This is an luxembourg phone data example of one of several jokes made by the American newspaper The Onion about Starbucks . The newspaper is known for the mocking tone used in its publications.

The coffee chain has taken advantage of the tabloid's popularity to run a paid advertisement in the form of an article. Under the title ' Scientists suggest the possibility of a productive weekend ', the brand uses the ironic language of The Onion in its advertising and closes the advertisement by stating that ' scientists have not yet concluded how much Starbucks Doubleshot Espresso to combine with certain levels of motivation necessary to generate such productivity '.

This is a great case of native advertising done right! Isn’t that amazing?

4 - Facebook News Feed
Another successful example of native advertising is ads on social media. On Facebook , the most used social network in the world today, this type of advertising is mixed in with the News Feed . That is, the advertising is mixed in with the updates to users' profiles in the News Feed .

In 2015, 60% of total corporate revenue came from entertainment content generated by companies to boost the visibility of their products or services, which are known as Branded Content .