Product description and category

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Here's a win for online stores that apply this method: imagine if your products were found organically in searches !

In addition to saving money with paid media, you are still showing authority, since you are appearing in the top positions of search engines.

The biggest mistake e-commerce companies make is copying the product description and category from manufacturers. Google will always give priority to original content.

The secret is to make a different and very complete description applying the SEO techniques that we already know.

Beware of texts that are too technical and difficult to understand! The ideal is to explain how this product will be beneficial for your client and how it can make their daily life easier.

Buzz Content
Having a blog as one of the actions of your marketing strategy is essential. kazakhstan phone data Creating content that can be consumed at any time is also super important!

This type of content is called evergreen because it never ages, meaning it has an indefinite or at least very long validity period.

On the other hand, buzz content is powerful content that has a shelf life and only makes sense if it is consumed at that specific moment, which is why it must be launched strategically to be accepted by the public.

A practical example: imagine you sell geeky t-shirts and you know that the Justice League movie is going to be released in 1 month.

Start producing content on that topic now and make sure it is released close to the launch date (preferably before).

As the topic becomes a trending topic, searches will increase and so will engagement on social media.

2. Conversion
Conversion within ecommerce can have a different meaning.

Depending on the online store, it may not make sense to offer an ebook to convert a lead .

In most cases, when we talk about conversions in e-commerce we are referring to sales.

Of course, there are B2B e-commerce stores, so the strategy of offering rich materials makes perfect sense, but for now let's focus on what's different about inbound commerce.

As in the attraction stage, there are important tools to convert users into customers:

CTA;
landing pages;
form;
email marketing.
Landing pages and forms can be used in the ways we already know. So, let's talk about the differences between CTA and email marketing for ecommerce.