Adidas and its line of plastic products

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The German company has partnered with Parley , a cause focused on raising awareness about the beauty and fragility of the oceans, enabling collaborations and projects that can reduce damage to them.

One of these damages is the plastic waste that ends up in the ocean. According to recent studies by Parley itself , at least 5 trillion pieces of waste, weighing more than 250 thousand tons, are now floating in the seas.

Knowing the cause, Adidas launched the next project: a line of racing shoes made by recycling waste intercepted on beaches and coastal communities before reaching the waters.

The result of this partnership was a sensational campaign to raise public jordan phone data awareness about the need to preserve the oceans, allied to a very well-done marketing action, which generated videos like the following one:

These Adidas sneakers are made from recycled plastic
For Parley, visibility was an obvious benefit. But what did Adidas achieve with the partnership?

In addition to a clear conscience for playing their part in promoting sustainability, the members of the German company achieved very good results with an excellent Branding & Buzz strategy.

If you are not familiar with this concept, we will briefly summarize it for you:

Branding is the management and consolidation of a brand in the market through a series of actions, plans and strategies. While Buzz Marketing is the set of techniques that encourages people to talk about your brand.

And right now, we're talking about Adidas, right?

But you are wrong if you think that only foreign and multinational companies do great work with sustainability.