1. Definition of objectives

zihadhasan010 · Post by **zihadhasan010** » Sat Feb 01, 2025 10:42 am

The collection of information, whether through personal knowledge or through online searches, must respond to the company's corporate objectives. It must also be aligned with the interests of the audience, so it is essential to accurately understand their needs.

2. Research
The next step in good content curation, which will result in relevant material for your audience, is to do thorough research. This action consists of monitoring news, articles, infographics, videos, tutorials and other types of information sources, identifying the best, most reliable, and those that are valuable to the audience and aligned with your company's corporate strategy.

Previously, this process was tedious and completely manual, but today there are already online tools and platforms that support this work (we will mention them later).

3. Validation
The amount of information collected in the previous step is large. Therefore, jamaica phone data once you have collected the necessary information, you must verify the relevance of this information (filter). It is important that it has a defined meaning. That is, that it is contextualized within the reality and important issues of the moment. Although it may seem simple, it is a task that, if done well, can require a great deal of time.

4. Publication
Here, it is advisable - if necessary - to adapt the publications to the language or vocabulary of the users, make adjustments to the publication format, take into account the reading time of the post, among other aspects. Although you may not believe it, these details can determine the success or failure of the publication.

Next, select the most appropriate distribution channels for that content. Social media is a very efficient medium for this process. Some of the most relevant ones are: Facebook, Twitter, Linkedin, among others.

Tip: Pay close attention to your audience's feedback on social media! This is an excellent "thermometer" for your company to get an idea of the quality of the material being published.