A true sales follow-up makes the difference between actually making a sale or just leaving it as one more attempt.
To close the sale with the leads you have been following up on, it is essential that you have been applying Lead Nurturing ; for this reason, we invite you to read our complete article on the subject.
There are a few business steps you can take to finalize the sale:
Step 1: Email
Remember that if your emails are personalized it is much better, since they generate six times more income than those that are not, according to recent studies by Hubspot .
Refer to an element of your company that the customer downloaded after greeting them.
After presenting the case, take the opportunity to say that you have done research on their problem and that you have some recommendations . If you work with Marketing, you can tell them that you have been checking their page.
Offer him a call, if he accepts more advice for his specific need.
Step 2: Add to LinkedIn
If it's a B2B sale, LinkedIn is always good for showing interest in another company's profile ; plus, your professional appearance and network alone give the impression of seriousness and trust from respect.
Step 3: Call (if necessary and requested)
In real time, you will receive feedback on your sales proposal .
If the client gives you a resounding no, it's best to leave it there.
When you talk to a client on the phone, try to create new arguments to close the sale.
If you still haven't made the sale, send another email explaining to the client who was contacted recently that since there hasn't been any communication yet, you wanted to take the next step.
Review more ideas with which you can solve their needs or make gambling email list their wishes come true.
Offer another call if you really feel it is necessary.
Step 5: Send a final email
You can, with this last attempt, try to understand why the purchase has not been made yet.
If you don't receive a response, it's best not to insist any further.
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How to track leads (day by day)
To convert those leads into customers, it takes patience and determination, but above all, discipline.
This discipline, like all others, must be done daily if you really want to successfully achieve your goal.
This is why we present you with a guide in which you will appreciate what you should do to follow up with your leads day by day, so pay attention below.
Day 1: Contact him up to 3 times by phone, If not, reply by email.
By calling your prospect, you will have more immediate communication with them, and if you manage to make them feel comfortable with the call, you can create a connection that could lead to conversion.