The focus of digital 1:1 communication is clearly on email marketing. However, it can make sense to include other communication channels for certain topics or processes. Suitable channels can be push messages, SMS, postal mailings and in some cases even the good old fax. In 360-degree marketing, all marketing channels are coordinated and complement each other so that the recipient has a consistent experience everywhere.
For example, SMS is particularly suitable for appointment morocco phone number data reminders; it serves its purpose in a short and concise manner. Postal mailings, on the other hand, are suitable when recipients have not yet responded to your digital mail as desired and/or a little more attention is simply required. Fax can be the method of choice for a particularly conservative or B2B target group to give a previous newsletter the appropriate emphasis. It is best to integrate these additional channels into automated campaigns in order to achieve the greatest possible efficiency.
Incidentally, you will also find these channels in our AGNITAS EMM (E-Marketing Manager) . For example, with our cooperation partner Deutsche Post, you can not only control the next birthday mailing digitally, thus creating even greater proximity to the customer.
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