CTR in email marketing: why it is key and how you can improve it

[tmonower957]

Digital marketing
CTR in email marketing is probably one of the most interesting metrics in digital marketing; and if we talk specifically about email marketing, it is most likely one of the most important. Implementing it and monitoring it in your company's campaigns can help you understand how many of the users who have received your email have opened it correctly and clicked on one of the links it contains. This is only the first step, because a more advanced version of it could lead you to segment them by interests based on the specific link on which the click was obtained. Although we will leave that for another post, while you can take a look at this other content on Inbound techniques .

Click through rate
Look no further, we know what CTR percentage indicates success in your email marketing campaign
Most of us who are dedicated to digital marketing are obsessed with data. After all, thanks to it we can make the right decisions and, perhaps, it is what differentiates us the most from other marketing nepal consumer email list techniques and what allows us to make them more accurate. But precisely because of this love for numbers, we also love to mark universal milestones that help us know where we should go. That does not mean that all projects that reach them are a success; nor that it is a priority to reach them in any case. But, in 80% of cases, they help. That is why today we want to share with you a great little secret: the CTR percentage that indicates that your campaign is being a success 8 out of 10 times .

The average CTR in email marketing campaigns - for those 8 out of 10 campaigns that we could consider standard - is between 1% and 3%. Therefore, if in your case you reach 5%, it could be said that you have a campaign that is performing very well in that respect. Although success will depend on other factors, since sometimes there are campaigns that work very well in terms of engagement but do not achieve the final sale. But we will talk about that in another later article.

What if you're way off those numbers? Something is probably going quite wrong to get such a low CTR figure . Although it's ideal to have an expert review your email marketing campaign, some of the issues that most influence this metric are the copy that has been developed, the expected action that is being measured (a specific click, perhaps on an impractical topic or poorly placed in the email itself), or poor segmentation of the database.