Getting visitors

[tmonower957]

Getting visitors is the first step, without this, no matter how effective the other techniques are, the company will not achieve sales. Getting visitors through the use of Inbound Marketing in an organic way, occurs in blogs and web content thanks to SEO positioning. This can take months of work but if done well it is a great advantage. These were the results:

On average, across companies, organic traffic visits increased by 28.64 times in just two years of implementation.
When the fourth consecutive year of applying inbound marketing arrived, the figure multiplied by 84.58.
Record collection
The capture of records is what should initially lead to a visit . A user starts reading content that interests them and then a pop-up appears offering them a subscription: something free or cheap in exchange for some data to continue contacting them.

It is the step prior to the sale and if the IM is switzerland consumer email list implemented through organic techniques:

The result was that in just two years, the number of registrations increased sevenfold.
And after four years, it has multiplied by almost 30.
MQL acquisition as a high-value Inbound Marketing strategy
Finally, and perhaps most importantly, is the acquisition of quality leads, which is done through lead scoring and lead nurturing .

Lead scoring consists of personal segmentation , that is, the company will have to decide under which parameters to label. This aims to better understand the consumer and, consequently, better adapt the content, services, products, communication, etc.

Lead nurturing, on the other hand, is the one that provides support, that is, it nurtures the user in a different way depending on what phase they are in: they are just a visitor, they are a consumer, they are a regular consumer, etc. Lead nurturing will ensure that contact is not lost, it increases exposure and helps the consumer. In this way, a favorable brand image is created and the exposure tag appears.