There are many innovations that have already made an appearance in 2021 and have helped us all on more than one occasion, such as chatbots . Other innovations have been with us for years and you probably already knew about them, such as color psychology.
Well, let's see the innovations that we were all waiting for:
Color psychology: Pastel colors have been the order of the day in recent years, as you've probably noticed. But now it's time to show joy and daring on your website, so bright and acidic colors will take precedence . On the other hand, this year designers are taking into account color psychology and its consequences more than ever. Beyond personal assessments, red transmits energy to all of us and light blue, rest.
Chatbots: You already know them and they have surely helped you out on more than one occasion. Chatbots appear in the form of pop-up windows , usually on the right side of the screen, and you can turn to sri lanka consumer email list them with any problem. They work with artificial intelligence and if they have been properly configured, they will be a great help, otherwise, they will only bring you more problems. This year, it seems that no website will be left without its chatbot .
Minimalism and simplicity: Minimalism has been gaining ground year after year in decoration, clothing, web design… but this year it has reached its peak . Simple menus, black and white images, few letters, clear information… All to avoid saturation.
Hero Images: You may not know the name, but you do know these types of images. They are the ones that appear in the foreground when you enter a website, they are part of the cover and sometimes they move or include text.
Customizable content: Customizable content is content that changes based on your browsing history, the number of times you've visited a page, etc. That's why it will become increasingly common for the content that appears to you and your partner to be different. It can even reach such a level of customization that each person will see a different screen . This is a great advantage and promises to increase online consumption and reduce the bounce rate.
Innovations in web design and UX that we already knew about
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