Leads are always viewed in the context of the customer journey

[shishir.seoexpert1]

A lead is therefore a person who interacts with your company - someone who has voluntarily visited you and left their data. And this provides a decisive advantage for further lead nurturing and the sales process.

What is a lead?

In marketing and sales, a lead refers to a prospective gambling data asia contact. At the beginning, website visitors provide the company with contact details. This turns them into leads.


Depending on their position in the customer journey, leads have different qualities. The three most important phases are divided into 1. lead generation, 2. MQL (Marketing Qualified Lead) and 3. SQL (Sales Qualified Lead). There are also so-called opportunities; concrete sales opportunities in the B2B area where a company has already signaled interest in purchasing.



Read more in this blog article:

Between Leads and Opportunities: Using Deal Management to Make Good Deals

A contact that is being further developed
The word lead is generally translated as clue, hint or tip. An expression that it is worth following up on this contact.
In the following steps, you can personalize your contact and put it into context. The effect is in the personal approach.