Let's imagine a fictitious company we'll call Anabelt. It offers online courses and workshops for educators in different countries. Using HubSpot forms, the company wants to generate leads by getting website visitors to sign up for some free mini-courses. Over time, the company gets more and more data about its customers, allowing it to send relevant offers for paid courses and workshops.
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Anabelt has used the same form on all landing kenya whatsapp data pages for signing up to these free mini-courses. Here, the fictitious company has decided to add the fields email, first name, last name and region.
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To ensure that more is continually learned about contacts, the company has opted for the Progressive Queue Fields tool, which allows new questions to be queued. Here, each person who has previously registered for one of the available mini-courses (and who is recognized via the HubSpot cookie) is asked a new set of questions each time they register for a new online event.
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This way, Anabelt's CRM is constantly updated with new information about its contacts. This makes it easier to send segmented content that is particularly relevant to different customer groups. Finally, Anabelt has ensured that after filling out the form, users are redirected to a Thank You page where they have the opportunity to engage with similar content. This way, customers can continue their journey on the website at any time.
If you want to learn more about HubSpot and how it works, download our guide, The Marketing Managers' Guide to HubSpot, which will also help you find out if HubSpot is the right platform for your business.