What advantages can web analytics tools offer

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Aside from helping you gather information and provide an overview of what is happening on your website, web analytics offers several advantages that we share below:

Reduce conversion costs . Because you can make precise optimizations that allow you to achieve lower conversion costs.
Knowing what visitors prefer , such as their behavior and decisions, helps you discover new business opportunities and content strategies to exploit.
Improve the user experience. This means adding elements to the website that make it easier to navigate and removing anything that does not add value.
Maintain your brand image . By making timely optimizations to your romania consumer email list site, you maintain a good user experience and your content.
Stages in web analytics
A good web analytics plan goes through the different phases:

Set company goals and KPIs for your site. Once you've determined your goals, whether it's increasing sales or traffic, improving user experience, or providing more valuable information, you need to develop KPIs.
It is best to complete this stage using the SMART method so that they are measurable, achievable, relevant and time-bound.

Determine the time for data collection . Depending on the level and objective of your plans, determine the time required to collect the data. This is where you define the parameters and know if website optimization is working or if you need to apply new ideas.
Select a web analytics measurement tool . There are now several tools that help transform the collected notes into an easy-to-understand report.
Study the website . Ideally, you should make a checklist to thoroughly review what you need:
General objective . This is what the company hopes to achieve.
Design update . Including some mandatory elements that a good site must have, such as responsive web design, security, loading speed and use of CMS.
Implement a measurement process . The objective is to detect important consumer patterns through models. The two most useful are logs or tags:
Logs are files that take the IP address to identify each visitor. It is somewhat complex, since the software is not very flexible and takes time to process the data obtained.
Tags treat each computer as a unique visitor and are more flexible in handling data and information.
Grouping your website content . This allows you to study blocks without filtering by different types of URLs. For example, if you have an online store, you can group pages by category, products or subcategories.
Measure and report . The idea is to have an interpretation of data that reflects why a certain trend is present and what the most marked patterns are among your visitors.
Review, analyze and verify . You should perform this step as many times as necessary to ensure that your site is up to date with trends and meets user demands.