Formulas for measurement

[tmonower957]

We show you the main sales indicators with the formula needed to perform the measurement:

Cost per lead. It is important to know how much a lead costs to determine whether a strategy is effective. The formula for measuring this KPI is:
CPL = Marketing Investment / Number of leads generated.

For example:


Conversion rate – Calculates the number of opportunities that were converted into sales, allowing you to evaluate efficiency.
The formula to calculate this sales indicator is:

TC = Number of sales / Number of leads x 100

For example:



Customer Acquisition Cost . Also known as CAC, it is the KPI that portugal consumer email data measures the investment a business makes until a lead becomes a customer.
It is calculated as follows:
CAC = Sum of investments / Customers acquired.

In this case, the direct costs of acquiring a new customer must be taken into account, not the administrative investment.

Example:


Average ticket . It reflects the average of each customer's spending on the sale.
The calculation is:
TP = Total billing / Orders generated.

Example:

TP = €5000 / 987
TP = €5.06

Sales cycle . It indicates the journey that a person takes until they make a purchase. Although there is no formula, what is relevant is to analyze how long it is taking leads on average to become customers.