Why Live Shopping on Instagram hasn't worked as expected

[tmonower957]

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If you have been thinking about including Live Shopping in your digital marketing strategy, we have news for you: you should consider another alternative.

Meta made the decision last March to change course and abandon promotion on the platform.

Although the feature began to be implemented in the United norway consumer email list States, Europe and was in development phases in Spain since 2022, Mark Zuckerberg's company had plans to expand to other countries, but they did not materialize.

Indeed, what seemed to be a revolution in Western e-commerce, after its success in China, turned out to be just an illusion.

But what caused the 180-degree turn? In this article we will explain every detail.