Why is it worth using remarketing on Facebook?

[sumaiyakhatun24]

Why does Facebook remarketing work? Customers rarely make a purchase on their first visit to a store. Especially an online one. This is hard science from the border of psychology and marketing. In order for a customer to want to buy something from your store, you first have to familiarize them with your brand and offer.

remarketing facebook
It's not just about the store's offer. It works the same way when buying services or contacting your company. Someone who has previously visited your website, Facebook page, downloaded an e-book or used an app will be more likely to convert , whatever that conversion is.

Remarketing on Facebook allows you to target ads to people who know your brand, your uk rcs data offer, or are interested in it. You can either deepen the interest (for example, after the recipient has seen your ad for the first time) or use the interest you have already built (previous campaigns focused on brand recognition or trust).

Remarketing also allows you to reach people who have stopped shopping at some point and remind regular customers. Using remarketing campaigns within an online store allows you to display dynamic ads to customers who have viewed products in your online store.

Want to know more? Check out my article: Dynamic ads on Facebook – how to set them up?

In practice, remarketing means greater user engagement, more conversions, and lower costs associated with acquiring them. On Facebook, remarketing ads generate up to three times greater audience engagement than regular campaigns.

In summary, remarketing allows you to squeeze the most out of all your previous awareness-building efforts. Remarketing sells.