There are many methods for generating ideas, so you can easily choose the one that suits you/your team

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Prototyping

And now we finally come to creating the dream product (of course, if you have worked hard on the previous stages). This stage involves creating a prototype that can be demonstrated to the user. The main task of the prototype is to show the product to the user. The team develops different types of prototypes, ranging from paper sketches and digital mockups to physical models, they can be simple and rough, but must be informative enough to understand the main characteristics of the product or service.

The important thing about a prototype is that you and your team can include a number of pre-written hypotheses that you will test and thus test your product with your users.

Testing

It is at this stage that the prepared prototypes with well-thought-out vietnam consumer email list hypotheses and user paths are handed over to our beloved users, who will act as testers.

They study it, try to use it and tell you about their impressions. Testing will help you understand what to do with the idea you used - refine it or abandon it and return to the idea generation stage or even to the very beginning of the solution search cycle (remember, right? These stages are iterative).

If the testing results show that it didn't work out very well... then don't get upset! A huge advantage of design thinking is that the designer wins no matter what stage they have to return to after testing the prototype. Feedback from users helps to better understand their needs and not waste extra resources on launching a useless product.