What are we talking about? Customization is a phenomenon that began to gain momentum in the mid-2000s and is now at the peak of popularity. In simple terms, it is the transformation of a standard product into an individualized one. Clothing, equipment, and software can be subject to this.
How to implement? To launch production of a customized product, it is necessary to study the market, competitors, and customer needs. The next step is to think through, design, and prototype the product. The final steps are to perfect it and launch it into production.
The article explains:
The essence of customization
Reasons for the canada email list popularity of customization
Advantages and Disadvantages of Customization
Examples of customization in the world of clothing
What do you need to customize clothes?
Pitfalls and risks in clothing customization
Customization in the IT sphere
Bright examples of customization
Stages of creating a customized product
Frequently asked questions about customization
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The essence of customization
What is customization in simple terms? It is the transformation of a standard item into a unique one that suits your taste. It has become very fashionable to make design, technical or software changes to gadgets, cars, clothes. Thanks to this, the purchased item turns into a unique copy. It is profitable for the manufacturer to produce a lot of identical products at a low price. The buyer wants to stand out from the crowd, to have special things that no one else has. How this contradiction is resolved today, what are the tasks of customization, who is ready to pay for it and how much - we will tell you about this right now.
The word "customization" comes from the English "customer". The word "custom" is also used, it means a unique product, made in one copy according to the customer's order. What is product customization in practice? An item with basic properties is taken and brought to the parameters that are necessary for one or several clients. The customized copy retains the original properties and acquires additional ones. The cost of the work can be extremely high, but if the client is ready to pay, he gets what he wants.
Customization
Source: shutterstock.com
No manufacturer can afford to produce individual goods. The profitability of the enterprise will quickly reach zero. On the other hand, the demand for non-standard products is growing significantly. How can the incompatible interests of the seller and the buyer be combined? Marketers, who eat their bread for a reason, have come up with an excellent solution called "mass customization".
It is based on a module. The principle of modular assembly is applicable to almost any type of goods. The manufacturer has a selection of interchangeable components that can be combined in various combinations. You can change the software, color, texture, material, mechanical part. So the computer, clothes, furniture will acquire the properties and appearance you need. This is product customization.