Implementation

[tmonower957]

The company had a website on a free CMS, not very well thought out and functional, from the point of view of usability, having problems with layout. In addition, it was already morally outdated and did not allow to implement all the client's ideas, in addition, some system errors periodically popped up.

It was decided to make the site on Bitrix because it is a more stable and secure CMS with wide design capabilities. To implement the project, we chose a ready-made solution from the INTEC:Universe line. It became the basis of the project, allowed us to customize the site for individual tasks and easily adapted to the business theme with the help of a unique design and block constructor.

The old website did not have an adaptive layout and lead forms, the product card presented small photos of kitchens without prices. The main and internal pages were developed without taking into account colombia consumer email list the Customer Journey Map and were not tailored to the user. This did not contribute to sales. We corrected the above-mentioned shortcomings and made a large fitting room for kitchen facades, supplemented the product cards with high-quality photos, where you can see the kitchens from all sides.

1.
Design
The target audience of the project is 20% men and 80% women. Audience age: 40-55. Above 55 — cheap kitchens, below 40 — can also rarely afford to buy premium kitchens with a price tag of 250 thousand.

It was necessary to reflect the premium style through the site. We chose deep golden and green shades for this. The design turned out bright and juicy, causing positive emotions in visitors.



2.
Home page
The combination of visually pleasing forms and convenient arrangement of elements ensures the attractiveness of the site and makes its navigation as simple and comfortable as possible for the user.

The company not only sells kitchens, it also has its own production, quality marks and awards. It was important to reflect this already on the main page. That is why we put this information on the first screen.
The client makes complex kitchen projects in different styles. It was also important to show this. Therefore, a kitchen catalog depending on the interior style is displayed in a prominent place for ease of selection.
Added a "Benefits" block with animation to keep customers' attention.
Block "Promotions". Discounts are always a powerful motivator.
To motivate the client to make an order, we placed two lead forms on the main page: “Apply for a calculation right now and get a 30% discount” and “Order a free design project”. In this way, we encouraged users to make orders from the website, since such promotions do not apply to offline stores.
A portfolio of work that clearly demonstrates completed projects. Ultimately, the site is created to impress potential clients and convince them that they need to use the services of this particular company, and not look for another. The portfolio is what will push them to buy.
Testimonials. This is an important element of trust for potential clients. Not only does it demonstrate recognition of experience, but it also serves as a kind of recommendation that is positively received by new customers.
The footer has a through map with the company's branches in several cities, the site automatically recognizes the client's geolocation and, based on this, shows the addresses of the points of sale. You can come to the store and evaluate the products in person.
The “Subscribe to our news” block will allow the company’s client to promptly receive notifications about new projects.
Block "Best projects of the year". If the client has doubts, you can show him the coolest projects that the company has done.