The greatest feature of "IASO" provided by MicroAd is its high targeting power. "IASO" allows you to set targets that focus on "people with specific symptoms," which is difficult to do with general advertising platforms. Since you can
deliver ads that match "current symptoms you are suffering from," such as skin eczema, rhinitis, and hay fever, you can deliver information to those who need it. Therefore, you can expect high cost-effectiveness.
There are a wide variety of symptoms that can be specified. There are multiple segments for each body part and care (prevention), so targeting is possible just by selecting. It also supports banners that are easy to attract for each disease.
5.2 Targeting specific disease predisposing groups is also possible
"IASO" not only targets users based on their current symptoms, but also on " diseases uk consumer email list that users are likely to suffer from in the future
. " It analyzes the combination of symptoms users are currently suffering from to determine which symptoms are likely to develop in the future, and targets users based on the results.
For example, people who suffer from headaches and rhinitis are considered to be at risk of catching a cold. It is possible to deliver ads for "cold medicine" to such people before they start to suffer from cold symptoms.
Targeting in this way makes it possible to approach potential users , which leads to further improvements in advertising performance.
5.3 Large-scale portal sites and other sites with over 200 billion monthly deliveries
One of the attractions of "IASO" is the variety of destinations and delivery formats, and it boasts a monthly delivery number of over 200 billion
. The delivery destinations range from large portal sites to small blog sites, and it has media visited by everyone, so the reach is overwhelming. It
also supports various formats such as banner ads, video ads, and native ads.
Advertisements can be delivered to people with specific symptoms
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