Article advertising media

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2.8 Article advertising media

Article advertising is a method in which a media owner writes an article about an advertiser's product or service and directly promotes it to users who visit that media. The unique feature of article advertising is that it

is not "PR" for the advertiser to spread the word about their product or service, but rather the media owner's "experience/impression," making it easier for users to trust them

. Generally, there is not much difference in the content of the articles depending on the media, but the content covered by each media differs, as shown below:


Therefore, it is a good idea to choose a media outlet based on the australian consumer email list genre and nature of the product or service you are considering advertising in.

2.9 Social Media Advertising

2.9 Social Media Advertising
SNS advertising is advertising that appears on Twitter, Facebook, LINE, etc., and is characterized by the fact that it allows for detailed targeting based on registration information for SNS, and that it is displayed on the timeline, making it easier to approach potential customers. In addition

, due to the strong diffusion power of SNS, it is very useful for increasing awareness of products and services, so depending on how you use it, you can expect great results.
There are well-known SNS advertising media such as the following, each with its own characteristics.

・LINE: Established as a part of the infrastructure of daily life in Japan, it is possible to deliver ads to a wide range of age groups.
・Instagram: Ads can be delivered with still images and videos, and it is also attractive that you can specify targets in detail.
・Facebook: Older age groups, large use in business settings.
・Twitter: Popular with a wide range of generations, has high diffusion power, and can produce tremendous advertising effects.

As mentioned above, SNS, which are widely used both domestically and internationally, each has its own characteristics, and it is necessary to understand the characteristics thoroughly before choosing the one that suits your business.