Google stops tracking users on the Internet

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The tech company Google has announced that it wants to stop tracking Internet users through cookies. The cookies made it possible to analyze users' surfing behavior, which gave advertisers the option of personalized advertisements.

But these cookies are soon to be a thing of the past. But to understand exactly what Google is planning, it is useful to know what a cookie is and how it works. Cookies temporarily store small amounts of information about what a user does on a website and are an important part of the modern internet.

For example, they can "remember" things like what's in an online shopping cart austria gambling data or whether a user is logged in. However, a third-party tracking cookie can be used to "follow" a user from website to website, so that a website knows that the user has searched for one type of product - like clothes or shoes.

For example, it was possible to draw users' attention to certain offers. For example, if someone was interested in online casinos, they would be shown an advertisement from the Vulcan Vegas casino , while someone who was interested in travel would be shown advertisements from travel companies.

They are already blocked by default in some of the main web browsers of the competition, including Mozilla Firefox and Apple's Safari. Now the question is what alternative solution Google might have in mind. Although the company has announced that it does not want to use alternative methods for tracking, it can be assumed that the company certainly does not intend to lose control over users.