Optimizing ad texts is common practice in AdWords optimization, but in the SEO area, optimizing descriptions is still neglected. Webmaster tools have recently started offering a rough overview of the CTRs of individual pages, but it is even better to get clues for the description from current AdWords ad texts. This way you can test whether special prices or free shipping are more popular, for example.
Although only 25 characters are allowed in the headline and 35 characters in the text lines, the CTR and conversion rate of the ad text can provide clues about the description. Of course, you have to consider the CTR honduras phone number data while taking the ad position into account. That's why it's better to run a comparable alternative ad text in parallel.
Topic Keyword Coverage
It is particularly difficult for companies with a large range of products, such as online shops, to optimize the domain for all relevant keywords. However, every relevant keyword or search query represents a potential customer. You should consider a strategy for how best to proceed. One strategy would be to optimize the headtail keywords in the long term, as the click costs for these are often high and they incur corresponding costs. The long tail usually generates lower click costs and can therefore be covered by the AdWords campaigns.
On the subject of cost distribution
When it comes to keywords where you rank organically in position 1 or 2, the question is often asked whether it still makes sense to run AdWords on this keyword, since you should actually get the traffic for free. Of course it makes sense!
If you believe the studies, over 80% of searchers click on the organic search results. The rest click on the AdWords ads. Now I can say I'll stop the AdWords ads and save myself these 20% of search engine traffic and hope that the searchers will click on my organic search result instead. That's a hope and nothing more! Because they can just as easily click on a competitor's AdWords ad that has taken my place. Conclusion: I have to increase the probability of a click on my links.
Link share is the key word here.
link share in the SERPs
Just look at the term presence in relation to search engines in a very pragmatic way. It's about placing as many links as possible in the most visible way possible, ideally in the top positions. From a classic marketing perspective, you could also say that you want to occupy as many pixels of advertising space as possible in search results or SERPs . When I talk about SERPs here, I mean organic and paid results.
In the SERPs it's all about getting as many links as possible. What good is a link in position 2 or 3 if the user has at least 20 other links that they can click on the first page? So the job of search engine marketing is to get as many links as possible on the first page. Which brings us back to the topic of SEO and SEA for the optimal search engine marketing mix .
If you want more information on this topic and are the lucky owner of one of the rare SEOcampixx cards, you can also attend my workshop on this topic at this year's SEOcampixx .