Optimization and Maximization in the Effectiveness of Campaigns
By implementing Einstein STO , our campaigns will begin to experience noticeable and relevant optimization . Messages will be received at the most opportune time, boosting effectiveness and, as a result, improving the results of our campaign.
Increase in participation and openness rates
We usually measure the effectiveness of our campaigns by turkey country code mobile number measuring the opening and click rates, and this is precisely where one of the most relevant benefits of using STO can be seen. It has been proven that such personalization translates into greater attention from recipients .
Real-Time Personalization
As we mentioned above, it is not just a simple programming and STO allows you to instantly adapt to real-time changes in user behavior, thus creating a tool that provides more relevant and appropriate messages .
Points to consider and Best Practices
Ensuring the Accuracy and Relevance of Information
An essential part is being able to guarantee the quality of the data used by STO . That is why the predictions of the tool depend directly on the accuracy and the study of historical information.
Continuous Monitoring and Evaluation
Successful implementation involves constant monitoring and ongoing evaluation of results. Adjusting strategies as needed ensures effective adaptability to changes in customer behavior.