The environment for professional online marketing in Germany is suboptimal. There is a shortage of skilled workers and too few specialists to meet demand. Managers with too little experience in online marketing and, and, and... In addition, there is currently a shift in thinking and strategy in marketing towards inbound marketing. Here, we should start early on to create or train teams of specialists and managers.
With the emergence of the buzzword inbound marketing, the position of inbound marketing manager was created and you can already find one or two people in Germany who adorn themselves with this title. But what does an inbound marketing manager do, how does he differ from an online marketing manager and what does the perfect inbound marketing team look like?
Many HR managers have a hard time creating job profiles for online brazil phone number data marketing jobs. Headhunters and companies also have a hard time defining and advertising positions for online marketing managers and specialists. This quickly reminds you of the famous jack of all trades. That's why I would like to clarify the role of an inbound marketing manager or head of inbound marketing in this article, define the role of an online marketing manager and place it in the overall context, and take a skeptical look at job advertisements in this country.
specialists and managers in the field of inbound marketing
Based on the activities listed in inbound marketing, the following positions arise that need to be filled if necessary. It should be noted that this is close to an ideal for the composition of an online marketing or inbound marketing team, but that most companies, especially medium-sized ones, cannot and do not necessarily have to represent this.
It is important to me to differentiate between specialists and managers . Specialists mainly work in the tactical and operational areas and are very well versed in the subject matter of their respective area. Managers work more strategically and delegate more and are more concerned with planning and analysis. They are up in the tree and have to keep an overview. It is a great advantage and, in my opinion, a prerequisite for a management position to have worked operationally as a specialist in various areas for several years. This is the only way to plan well without making decisions over the heads of the specialists. This also applies to working with external service providers such as SEA or SEO agencies.
In addition, I believe that over time, certain specialist areas can be combined into one specialist, as they require similar skills or are thematically very close to one another. However, I think it makes sense to combine a maximum of 2-3 specialist areas, as otherwise specialists will become all-rounders who can no longer meet quality standards in their respective areas. Depending on the complexity of the topic, this can take several years.