You should also consider whether blog posts are the right type of content to achieve your goals. There are so many different types of content that don't make sense in a blog context and should be distributed in other areas of the website or channels. And as always, the target group decides what type of content they want to consume and where. In the spirit of user-centricity, this is something to keep in mind.
Overview of content types
Overview of content types
The structure of a blog does not make sense for all website content
For many entrepreneurs, the blog acts like a dumping ground morocco phone number data for content. Everything that cannot be placed elsewhere in the existing navigation and information structure of the website is dumped there.
Blogs were originally intended as a kind of diary and have a structure accordingly. You should always be aware that older content in a blog will disappear further and further into the archive and will usually disappear into oblivion at some point if you don't actively distribute it again and again or provide internal or external links.
Content that has a long shelf life, also called “evergreen content”, should be placed in other areas of the website where the publication date does not play a major role, such as a glossary, tutorial collection…
From an SEO perspective, a blog makes little sense for the reasons mentioned above. There is no sensible reason to publish content that is meant to rank in a blog.
You should think carefully about whether it is a company announcement, offer-oriented content, instructions, etc. and consider which customer journey phase a user is in when consuming this content. Content attribution may also make sense here.