It's that time again! In our Mapp Marketing Cloud Autumn Update, we present you nine new features, improvements and upgrades that allow marketers to master their daily challenges even more easily.
We listen to our customers' feedback, keep an eye on the market, and are constantly evolving our product roadmap. You'll be excited to see what we have in store for Mapp Marketing Cloud users this fall. Read on to find out more!
MAPP CLOUD X SHOPIFY CONNECTOR
Our platform can now do even more: Mapp Marketing Cloud is now fully integrated with Shopify!
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Previously, the plugin was only integrated with Mapp Intelligence. We've extended the plugin to automatically sync product data, enrich unified customer profiles, and import orders into Mapp Engage. Our insights-dependent indonesia phone number data users can now analyze their eCommerce performance and use this information for even more personalized customer communications.
Important advantages
Centralize all relevant data (e.g. contact and product information) in Mapp Engage and activate campaigns
Automatically capture contact information from new signups in Shopify and Mapp Engage
Seamless synchronization of all changes in Shopify and Mapp Engage in the Unified Customer Profile
Easily send order, transaction, and other personalized communications to your Shopify contacts
AI-BASED SALES CONTROL FOR YOUR BUSINESS
Do you know what it's like when inconsistencies creep in and you have to look for the cause? The first step is usually to carry out analyses, but these don't always provide the context for the occurrence of these irregularities.
What caused the anomaly? Did someone take action? Was a campaign started or stopped? Is the site still working in all browsers, on all devices and in all countries? Was there a technical problem with the checkout for a specific device category, such as mobile phones?
Case Update Illustrations Revenue Monitoring Intelligence
Our AI-powered revenue monitoring makes it even easier to monitor companies' sales and purchasing behavior to automatically detect anomalies and uncover the possible causes. With our Smart Notifications, these problems are immediately identified automatically and users are alerted so that they can always stay on top of things and react to them.
Important advantages
Intelligent notifications for instant alerts on sales anomalies (e.g. order value)
Data is updated hourly or daily
Integrated analysis to quickly identify the causes of changes
Establishing relationships between different factors such as order situation, order value and sales with visualization, e.g. regional holidays as the cause of the anomaly
AND THERE'S MORE NEWS...
The Mapp Marketing Cloud Fall 2022 Update brings many other improvements:
Improved date selector: After a complete overhaul, this feature now offers time spans down to the minute level, as well as visualizations for even sharper analyses
Analytics API improvements: Our Analytics API for Mapp Intelligence has been enhanced to add more analysis types with additional support for KPIs, sparklines and comparisons
New scheduling options for Marketing Automation campaigns: Here's to improved control when planning your campaigns! We've added new options for configuring campaign frequency in the Marketing Automation Mapp Intelligence module
New Microsites Builder: Take a “first look” at Mapp Engage’s new Microsites Builder, available in 2023!
Additional authentication option for mobile channels: A new method that establishes a secure and stateless connection with the Apple Push Notification (APN) service
New Mapp Academy user interface: Mapp Academy offers a complete self-service solution to learn everything about Mapp Marketing Cloud so you can become a certified user or partner
Coming Soon: Simplified Raw Data Export: Instead of exporting multiple files for each parameter type, you can now export one file per custom parameter type (including all custom parameters of that type)
For the full list of updates, see the Fall 2022 Update page .
And if you want to learn more about how Mapp Marketing Cloud can help your business, contact us now!