Forrester Consulting surveyed 1,500 employees of companies with 500 or more employees who represent the B2B market:
85% of B2B buyers, from frontline employees to vice presidents, make purchases during business hours.
25% of end customers make transactions on consumer resources.
52% of respondents purchased a product related to online business for more than 6 years.
64% of respondents conclude transactions without prior approval from the purchasing department at least once a month.
Forrester Consulting
Respondents were asked to rate how their shopping behavior jamaica phone number data had changed over the past 18 months (the survey was conducted in August 2014):
Number of work-related online purchases
Increased - this is what 55% of company employees think.
Decreased - 3%.
Average transaction value
Increased - 44%.
Decreased - 4%.
These statistics indicate that the frequency and value of purchases made by the B2B industry's target market are increasing.
B2B consumers, like B2C market representatives, use various devices to search for and purchase offers: 90% of end buyers feel confident using laptops/desktop PCs in the purchasing process, 69% - tablets, and 51% - smartphones.
Below are the results of a study by IDG (a research organization) that show the purposes for which B2B buyers use mobile devices.