Each group can then be targeted with personalized offers through email remarketing

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“Consumer data will be the biggest differentiator in the next two to three years. Whoever unlocks the data and uses it strategically will win.” Angela Ahrendts, senior VP retail, Apple

Remember, it’s not enough to collect a lot of data. Make sure bahrain mobile database you’re collecting data that’s relevant to your business and industry. Make sure you understand it and can use your findings to make changes that will positively impact your business.

Stay up to date with the latest developments and be prepared to make changes to your data approach based on customer trends and world events.

Lifetime value
' Valoare pe viață ' is an estimate of the amount of money your average customer is likely to spend on your brand. To do this calculation, multiply the average spend value by the average spend frequency rate. Then, multiply this figure by the average customer lifetime.

This is a figure that you should recalculate regularly. Every time your business grows, the number should grow with it, and you will need to take this into account when it comes to your sales estimates and inventory levels.

For more precise figures, it’s worth calculating lifetime value by customer segment. You can, for example, divide customer groups into high, medium, and low spenders.

and newsletters that are more suited to their own overall spend and frequency.

The cost of retention
' Costul de reținere ' tells you how much you spend to keep your customers. Retention costs will typically include all the money you've spent on marketing, from the cost of ads on your website, social media posts, and email newsletters.