How to Use Webinars to Generate Leads and Sales

[shishir.seoexpert1]

In Sell The Way You Buy, I share research that illustrates how feelings are the primary motivator behind all our purchasing decisions. And because humans are biologically programmed to elevate the importance of threats in our environment, feelings of pain and loss catalyzed by problems not only represent a powerful message delivery mechanism but can elevate the sense of urgency to act on those feelings.

Feelings also operate on a faster neural pathway than thoughts, bypassing the more extensive cognitive processing that solution and benefit-related messages go through.

To experience how solution/benefit and gambling data poland problem-related pitches differ, consider how two types of pitch narratives for a similar product would sound:



Solution/benefit: We’re an AI-driven personal shopping platform for men.

Problem: We help men who love to dress well but hate to shop.



Solution/benefit: I help busy executives get in the best shape of their lives.

Problem: I help busy executives lose 10 pounds in 60 days after everything they’ve tried has failed.



Solution/benefit: Earn 6-figures, working 10 hours a week, from anywhere in the world.

Problem: If you’re struggling to create the business of your dreams because you’re afraid of leaving your corporate job and don’t know how to find your first 10 clients I can help.