A unique offer is a free bonus that you give to your readers in exchange for an email address. It must meet two basic requirements:
1. Be relevant to the topic of the post. So, if you are talking about some web design trick, attach the source code of this find as a bonus, which everyone can use on their resource.
2. The offer must be unique for each article. Of course, it is easier to place the same offer on all blog pages, but then a lower conversion rate is possible.
The technique itself works as follows: a link with an offer is placed uruguay phone number data at the end of the article, after clicking on which a pop-up window appears on the screen asking you to enter your email to gain access to the bonus.
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The first to try this strategy was Clay Collins of LeadPages, who managed to increase his conversion rate from 0.5% to 10% in just one month.
Another advantage of this technology is that in addition to the explosive growth of conversion, it also improves the user experience, because people are offered not just anything, but content that is relevant to their interests.
How to implement this in a blog?
1. Find the post on your site that generates the most traffic.
2. Come up with an additional offer for this post. This could be a PDF instruction, a video review, an interview with an expert, infographics, a list of additional resources, Excel tables, templates, etc.
3. Add a bonus to your site. Use footnotes to announce additional content at the beginning of your article. In the article description, also talk about the update and how it will be valuable to readers.
4. As soon as you notice that your indicators are going up, find another page that is popular with visitors, prepare a unique upgrade for it and upload it to the site.