Landing pages are one of the main elements of an Inbound Marketing strategy, as they are the place where visitors can become leads and, from there, potential customers. Knowing how to get the most out of setting them up is essential. Here we explain the steps to follow.
The biggest challenge when designing a landing page is to ensure that it is fully optimized to increase conversions. This is the main reason for having a landing page. If we talk about numbers, it is important to know that:
Companies that have increased their landing pages from 10 to 15 have seen a 55% increase in leads (via Hubspot )
Landing pages that feature multiple offers can decrease conversions by 266% (via Marketing Sherpa )
44% of inbound links in B2B companies are directed to the homepage and not to a landing page, which results in failure to build relationships or capture leads (via Marketing Sherpa)
A landing page is a specific web page that allows you to obtain bahamas phone number data information from your visitors by addressing them in a particular way, with offers specially targeted to them, so it is important to design a unique landing page for each of the offers you create: downloading an ebook, signing up for an event, etc. They are a perfect way to reach your audience , offer them content with added value and increase the percentage of conversion of visitors into potential customers.
Hubspot's unique landing page features
Tools like Hubspot allow you to go one step further by offering you the possibility of personalizing each landing page, depending on the audience it is exposed to. This factor makes it easier to show different content to different segments depending on their interests or the phase of the sales cycle they are in, which means a higher conversion rate by making the user feel 'special'.
But this is not the only peculiarity that makes Hubspot landing pages different. Other features include: