When it comes to increasing revenue and paying users of a SaaS product, the website and subscription page are just pieces of the puzzle. Marketers and entrepreneurs often forget that the entire funnel requires optimization.
Focusing on the signup page will help increase signups, but the key questions are:
Will this significantly increase the number of paid subscribers?
Will this increase result in increased customer churn?
Optimizing for demo users when there are subsequent problems thailand phone number data in the conversion funnel will simply push them further away from the target and highlight the leak. The solution? Lead nurturing, or growing your own leads rather than acquiring them at any cost.
3 Unique Ways to Grow Leads with Business Analytics
The Importance of Lead Nurturing
Knowing that 40% to 60% of demo users will never return to your software after the free trial ends, it would be unreasonable to expect that they will become loyal customers in the future.
Instead of relying on the illusory hope that they will return, lead nurturing gives you the opportunity to interact with your customers. This means that even if they leave, you can stay in touch with them and control the situation to ultimately persuade them to buy:
Purchase
Lead Nurturing Process: Inform - Educate - Engage - Validate - Convert - Maintain Contact
Understanding this technique more deeply means understanding the key concepts and psychological triggers that keep customers coming back.
There are two absolute foundations for any lead nurturing campaign.