What results can be achieved with quality webinar marketing? Today we will look at the experience of the eTutorium webinar platform: from 600 to 1200+ new target subscribers per month and stable sales growth.
Webinar marketing has become an absolute trend this year, and in 2017 the bar of its relevance will not fall, but rather even rise. Of course, because this tool of “live” interaction with the target audience is great not only for “warming up” clients, but also for lead generation.
There is a common belief that webinars are limited to online learning, advanced training, and skill development. And they allegedly don’t work in content marketing. However, while some marketers refuse to believe germany phone number data in the potential of webinars, our team is using their growing popularity to the benefit of their business. I will tell you how to benefit from free events and build a lead generation model that will bear ripe fruit in the form of “warm” subscribers.
6 Ways to Increase Webinar Marketing Conversions
92% of people would agree to give up their email address in exchange for participation in a webinar, provided that it contains useful information
A steady flow of loyal subscribers is the key to constant traffic and sales in any business. After all, these are people who express interest in your products and services, leaving their real contacts.
But to stimulate these very targeted registrations and replenish the subscriber base, you need to install a delicate “lead magnet” - something very valuable to the user, for which he will unconditionally agree to give up his email and interact with you.
In general, content marketing is a must-have tool for attracting clients. No one will argue with that! But useful content can be generously shared not only in a blog, articles or white papers. Why not strengthen printed expertise with speech - hold webinars, which, despite their low cost and ease of organization, provide an organic increase in subscribers and "warm up" existing potential ones?