Provides information on building a data-driven culture within an organization

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"Data-Driven: Creating a Data Culture" by Hilary Mason and DJ Patil
"Competing on Analytics: The New Science of Winning" by Thomas H. Davenport and Jeanne G. Harris
Explore how leading organizations leverage kazakhstan mobile database analytics for competitive advantage.
"Data Science for Business: What You Need to Know About Data Mining and Data Analytics" by Foster Provost and Tom Fawcett
A comprehensive guide to understanding data science concepts and their application in business.
Articles and white papers
"The Ultimate Guide to Data-Driven Marketing" from HubSpot
An in-depth guide covering various aspects of data-driven marketing.
"Data Activation: Transforming Customer Data into Marketing Success" by Salesforce
A white paper discussing strategies and tools for effective data activation.
"The State of Data Activation: Trends and Best Practices" by Forrester
An industry report highlighting current trends and best practices in data enablement.
Courses:

courser
Academia Google Analytics
EdX Platform
Tools:
Vibetrace CDP : especially for retail brands, Vibetrace offers comprehensive customer data

Segment : well known in data platform industries, can be used as a data platform for customers.

Tealium : a recognized leader in real-time customer data integration and management.