At the very beginning of our car hunt, we visited two dealerships. The salesperson at the first one was strikingly young. (We later found out he had worked there less than a year.) Youth aside, he did more listening than talking at that initial visit and he was completely likable.
At the next dealership we visited, the salesperson who approached us was significantly older and more experienced… and it showed, in the worst of ways. He knew barely anything about us or what we were looking for before he was hardcore closing us on a model we had already mentioned we couldn’t afford.
He went on to give us a pitch about gambling data taiwan a car someone had just returned to the dealership, offering us a “today only” price if we would buy it right then and there. It was clear he couldn’t care less about us, and focused only on moving merchandise.
In the end, we bought a car from the young, inexperienced salesperson who actually listened to us!
How to Be Appropriately Assertive Instead of Harshly Hardcore
The problem for too many salespeople is that they see closing questions as negative. In their minds, they must behave callously and obnoxiously to claim the title of “hardcore closer”.
Somehow these sales professionals confuse being harshly hardcore with being appropriately assertive. This thinking needs to change.
Assertiveness can be a great thing. IF it is in the best interest of the customer.
My son, Kevin, had a difficult time deciding where to go to college. He was torn, and the deadline was fast approaching.
The Role of Hyperlocal Campaigns in Building Grassroots Lead Engagement
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